Internet Marketing Quiddity

What's the most important issue with running an Internet Marketing Business? Some would say have a great product and an irresistible offer, because with nothing to sell, no-one's going to buy! Others would say Traffic Generation, because without traffic, no-one sees your offer. Others would say its Traffic Conversion, because all the traffic in the world is useless if no-one is taking any action. Getting more sophisticated, you might say it's getting sufficient Income Per Visitor (i.e. the total amount you earn, on average, for every visitor to your site - taking account the lifetime income you get from each customer). And so on. But, of course, ALL of those issues are important. You obviously need something to sell (somewhere along the line), and you won't have a viable business unless you have traffic, and that traffic has to convert well, and your income per visitor is sufficient for you to be able to spend enough on generating MORE traffic so your business grows. So what's the problem for Internet Marketers? The formula is pretty straightforward, isn't it? Perhaps it's a shortage of advice? Perhaps people don't know how to generate traffic or convert it or create a product (or find an affiliate product)? But I don't think that is the case. I suspect if you could search on the hard drive of any internet marketer who's been in the business for a few months, you'd find eBooks and videos and audios and links to membership sites that are full of advice about all those topics. So on that basis, I would suggest that none of those issues is the a critical issue. I would say that the two most critical issues for Internet Marketers are:

• Being Organized

and

• Staying Focused

Staying focused means having a plan or an agenda and sticking to it: not being distracted. Being organized means having processes and organizational systems (such a folder structures) so you know where to store all your information and records, and where to find them again rapidly. I believe these are such important points that I created a seminar for Internet Marketers on just these two issue. It's on Monday 1st September, at 7.00 pm Easter - and it's free! (Find the time in your time-zone)

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Technorati Tags: internet marketing focus, internet marketing organization, internet marketing planning, internet marketing strategy, traffic generation

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I'm going to ask a big favour of you.

Please, for my sake: do NOT create your own internet marketing strategy and absolutely NEVER get as far as having anything that even resembles an internet marketing business plan.

You see, once you have a strategy and plan in place, I'm going to find it three or four times as hard to sell you anything. The affiliate promotions I try and peddle to you are going to be very ineffective because you're going to know exactly what it is you want and need at this particular point in your business. And if what I send you doesn't meet that need - you'll simply ignore it.

And that means I make less money, and you keep more of yours.

So let me repeat: don't create an internet marketing strategy or plan. Stay confused and undecided. Make it easy for me to persuade you to change your mind about what you were about to do.

Basically, hop, skip and jump to my agenda. Don't bother with your own.

-----

Just in case there's someone out there who's not getting this (and there's usually at least one!): I'm being ironic.

You MUST at all costs have a strategy and plan in place, otherwise you'll never get anywhere with your business. (And if you really are concerned that I won't be making enough money after giving you this excellent advice for free - I thank you sincerely for your consideration and suggest you simply donate to my Paypal account!)

In the internet marketing world we are constantly being bombarded with promotions and offers: it's just the internet marketers doing their job in the internet marketing niche.

No problem.

Except that those of us trying to build our businesses are subjected to the most intense and professional barrage of promotions anywhere on the planet! And that can be a BIG and EXPENSIVE distraction.

To help you, just keep this simple idea in mind:

The promoters try their hardest to get you into their agenda: they provide free eBooks, email courses, videos; they get you thinking their way; they prove that their way works.. you get sucked in to THEIR agenda.

Watch out for this. Spot it early.

And then re-establish YOUR agenda and commit to following THAT instead.

Don't be suckered in!

To read more about this, see my Laser-Focus Shield.

Alex

Technorati Tags: internet marketing planning, internet marketing promotions, internet marketing strategy

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